When
Wednesday 23 April 2014
Leather…from Beast to Beauty – Faking it! Fraud in the leather supply chain conference
4th June 2014, London Organised by World Leather magazine, the University of Northampton and Leather Wise Ltd.
The subject of this year’s conference, held in Chelsea, London, is fraud in the leather supply chain and will offer you and your company valuable information to help you reduce the risk of having your brand or product plagiarised and help your product get through the supply chain safely. Remember, your brand and its reputation are priceless; you cannot afford to get it ripped off!
An outline of the days programme is:
10.00-10.30 Registration coffee & light refreshments
10.30-10.35 Welcome Simon Yarwood, Publisher, World Leather magazine
MORNING SESSION
10.35-11.15 Challenging the fakers on YouTube - How to knock off a bag and bypass quality, Dave Munson, Presidente Saddleback Leather Company
11.15-11.45 What type of animal is a faux? The difference between leather and plastic speaker TBC
11.45-12.30 They want it, they copy it - How to tell the difference, Mulberry
13.00-13.30 Lunch
AFTERNOON SESSION
13.30-13.35 Welcome back, Rachel Garwood, Director, Institute for Creative Leather Technology
13.35-14.15 Don’t make it easy for them - Common pitfalls in design & branding, Handley Brustad, Lead Officer, Intellectual Property Trading Standards
14.15-15.00 It’s your brand not theirs - How to tighten up brand protection Trade Mark, Andrew Hawley Attorney Marks & Clerk LLP
15.00-15.30 From here to there; What happens in between. Fraud in the supply chain, Liam Fassam, Lecturer Operations & Supply Chain, University of Northampton
15.30 Coffee
16.00-16.30 Not worth the paper it’s written on: How to identity fake certificates & test reports, Jackie Glasspool, SATRA
16.30 Round Table Discussions
17.00 Conference Close