Sunday 14 July 2019

The two companies partnered on a project to develop new 3D tools—particularly working with 3D
avatar size sets—to make better product, with improved sizing and standardization, that delivers next-
level accuracy.

Many companies, including UA, have turned to 3D virtualization to significantly reduce the time and
cost of product design and development, and minimize physical sampling. Prior to the 3D
collaboration, UA partnered with Alvanon to sculpt all of Under Armour's physical fit forms to the
company’s proprietary fits. With this new collaboration, Alvanon built on those fit forms to create a
range of digital avatars for UA. Those new avatars replicate its proprietary fits and represent the full
spectrum of “real” bodies across men’s, women’s and kids.

“When we fit product on fit forms across the size scale, it does not always follow a mathematical
equation of traditional grading,” says Jami Dunbar, vice president, apparel and accessories
development and supply chain operations. UA worked with Alvanon to understand and define those
nuances and embody them in its avatars. “One of the things working in volume allowed us to do is
consider a lot of different body shapes,” she says. “Now we can move confidently in 3D to fit bodies.”

“Under Armour had been using 3D in its core size for some time and this was the next progression of
how we can develop that on a full-size range and make sure that we are really fitting everyone in the
market exceptionally well,” explained Tracy Rickert, senior consultant at Alvanon. “Today’s consumers
expect apparel to fit and look good on them at every size. That's where 3D can help. Whether you're
using ASTM parametric or custom we believe these virtual assets (standard avatar size sets) will help
brands and retailers resolve their sizing issues much faster.”

To see the ‘Alvanon x Under Armour: Developing Industry-wide 3D Standards’ film visit alvanon.com

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