At the ASBCI Digital Revolution Conference on the 3rd of May 2018, Richard Barnes, CEO and Founder of Select Research announced the forthcoming Shape GB - National Sizing Survey and the project is now underway.
Data collection will be undertaken using the revolutionary new body volume technology, just using an app, so any ASBCI member companies and their employees are able to take part. The survey is open to all UK residents on iOS first and then on Android later in the year.
The ShapeGB app can be downloaded at the App Store at https://itunes.apple.com/gb/app/shapegb/id1269542035?mt=8
More information about the sponsoring retailers, the data being collected and the aims of the project can be found at www.shapegb.org