Tuesday 27 October 2015

John Saunders took over as Chief Executive at the BFA on 1 November after working as Sales and Marketing Director for the Association since April 2013.

John entered the footwear industry since 1979, working in sales and managerial roles with Start-rite, Florida Group, Ara and Scholl.

He spent 11 years with SSL Plc where he gained international experience as Export Director for distributor markets in the Middle East, Africa and Northern and Easter Europe before moving to Brown Shoe in the USA as a consultant for the UK, Europe and the Near East.


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