Following the success of the ASBCI's first FREE WEBINAR in the Beyond 2020: Survival of The Smartest series which took place on 2nd December, we are thrilled to announce that the second event in the series will take place on 3rd March 2021.
Smart Consumers Beyond 2020: The post-pandemic digital opportunity
Join experts in consumer behaviour and data analysis, logistics, and retail for an in-depth look into how the pandemic has changed consumer behaviour and how retailers must adapt to stay ahead.
Organised in partnership with ASBCI member, Eurofins
Covid-19 has not only changed how people buy but what they buy and when and where they buy it. National and regional lockdowns have closed high streets and changed people’s attitudes to shopping, perhaps forever. And the inevitable shift online, already well underway before the pandemic, has accelerated, and with it the transformation of consumer expectations of stock availability and delivery times.
How can retailers and the wider supply chain adapt to rapidly changing trends and a disrupted business environment while satisfying increasingly demanding and more socially conscious consumers?
The webinar will feature short presentations on key issues around consumer behaviour and its impact, including a look at the digital impact on buying decisions from the consumers' perspective, delivered by data and performance marketing expert Martin Corcoran from Summit Media. Caroline Ellis, Business & Client Development Director and Will Robinson, Business Solutions Director at Advanced Supply Chain Group will then consider the way these changes have affected logistics and how retailers have responded to ensure they have the right products in stock at the right time to meet demand.
Suzanne Ellingham, Head of Content Retail & Fashion at Hyve Group will explore the latest retail trends, challenges, and opportunities from the perspective of independent brands and retailers, including the impact of the pandemic on sourcing and the complexities of a virtual buying season.
The speakers will be joined by Frazer Mead, head of global sourcing at The Very Group, for a panel debate and Q&A, moderated by Dr Julie King, ASBCI Event Director.
Dr. Julie King
Dr. Julie King has worked in academia for over 25 years and in 2014 she became Head of Fashion at the University of Northampton. In 2019 she moved to The University of South Wales to become Deputy Dean of the Faculty of Creative Industries.
Since 2003 she has been Events Director for the ASBCI, is the Textile Institute’s Chair of the Design Special Interest Group, and a member of the FTC Steering Committee since 2012.
Martin Corcoran – Summit Media
Managing Director of Summit Media having been with the company for more than five years. Martin has pioneered the use of data and insights within performance marketing and customer strategy for the last fifteen years, working across some of the biggest and best clients in the retail industry including Aldi, Argos, Pandora and Tesco. Martin is a champion of omni-channel customer experience and with his Summit colleagues, has a proven track record helping retailers and brands drive measurable value from across the breadth of eCommerce and supporting performance marketing channels. Martin also guest lectures on ‘digital transformation’ at London College of Fashion and Hull University where he hopes to inspire the next generation of marketing gurus.
Caroline Ellis – Advanced Supply Chain
Business and Client Development Director
Caroline joined Advanced Supply Chain Group in 2011, bringing with her 15 years’ experience in buying, sourcing and supply.
After completing her degree in fashion & textiles at Liverpool John Moores University Caroline began her career in fashion buying at Matalan before running her own business for 10 years working as a consultant for brands and retailers including, Henri Lloyd, Majestic Athletic, New Era Cap, JD Sports and Henleys. Caroline quickly moved across to the business development team where she was able to utilise her background in clothing and retail knowledge to help identify and offer supply chain solutions to new and existing customers.
Working alongside the Commercial Director and closely with operations teams within the business, Caroline has played a key part in establishing and developing long term relationships with clients. In recognition of the value she brings to client relationships, Caroline was promoted to Business and Client Development Director in 2017.
Will Robinson – Advanced Supply Chain Group
Business Solutions Director
With a long background in software development and systems integration, Will Robinson implements tightly integrated and innovative solutions for customers that match the business needs perfectly. Passionate about systems being easy to use, fast and accurate Will has implemented wholesale changes in how supply chain operations are run, maximising efficiency and visibility. Previously, Will worked in the automotive industry integrating a large variety of different systems into one, easy to use point of sale application. Having access to information quickly and from one system is an approach Will has adopted at Advanced. Business requirements are constantly evolving and to stay ahead the IT department must be dynamic and experienced in a wide area of subjects. Will is tasked with ensuring systems are fully integrated, engineered for the future and adaptable in short timescales.
Suzanne Ellingham, Head of Content Retail & Fashion – Hyve Group
Suzanne will explore the latest retail trends, challenges, and opportunities from the perspective of independent brands and retailers, including the impact of the pandemic on sourcing and the complexities of a virtual buying season.
Frazer Mead – The Very Group
H.O Global Sourcing – fashion since 2017
Previously sourcing exec for Marks & Spencer, Alexon, The Fielding Group, The Childrens Place.
Worked and lived in UK, Hong Kong, New York over last 30 years
Direct experience of both the supply and retail side of the fashion industry – in both stores and e comm businesses. Currently driving digital initiatives throughout TVG supply chain