The main subject area for this conference is:
“ATHLEISURE – The New Smart Casual?”
The consumer appetite for Athleisure shows no signs of abating. The growth in the health and wellbeing industry, fuelled by social media, sports personalities, celebrity influence, and increased government investment in fitness infrastructures, continues to feed the trend for sports-inspired fashion.
The ASBCI will be hosting their Autumn conference on the subject of Athleisure at the Crowne Plaza in Nottingham on 14th November. The ASBCI has assembled the industry’s most experienced and forward-thinking analysts, practitioners, and innovators in the athleisure sector to address the current opportunities and potential of this fashion phenomenon.
Click on the names of the speakers to see their profiles:
Bureau Veritas - Helen Colebourn - What makes a garment Athleisure? How can this be proven?
Boss Menswear - Terence Senford - “The Journey to Athleisure – the transcendence from Streetwear to Sportstyle”
Drapers - Graeme Moran, Head of Content Fashion & Features Content
Lycra - Claire O’Neill - “Athleisure- Fibre Technology to Fashion Trend”
Freudenberg - Jutta Vo Quang, Strategic Marketing Global Apparel
Transition towards performance in fashion:
Marks and Spencer - Angela Cody, Designer T52 Active
Designing for an Athleisure lifestyle
Lectra - Jovita Balseviciene, Solution Consultant
More details will follow soon but as our events are always so popular, put the date in your calendar now.
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