The main subject area for this conference is:
“ATHLEISURE – The New Smart Casual?”
The consumer appetite for Athleisure shows no signs of abating. The growth in the health and wellbeing industry, fuelled by social media, sports personalities, celebrity influence, and increased government investment in fitness infrastructures, continues to feed the trend for sports-inspired fashion. According to GlobalData** the athleisure market was predicted to reach new heights in 2017, pushing the sports-related clothing market up to £2.5 billion, up 8% on 2016. This is against a backdrop of the total increase in the UK clothing market of just 1.4% in 2017. Many brands and fashion retailers have responded to the consumer demand for athleisure, but who is doing it best and how are they engaging with their growing customer base? What are the design, fabric, and production innovations that are helping sustain the trend, now and in the future? And is there still room for growth in Athleisure, or has the trend peaked?
The ASBCI has assembled the industry’s most experienced and forward-thinking analysts, practitioners, and innovators in the athleisure sector to address the current opportunities and potential of this fashion phenomenon.
**GlobalData Report - The UK Sports Market 2017-2022 Report; May 2017)
More detail will follow soon but as our events are always so popular, put the date in your calendar now.
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