The collaboration sees Viking take a proactive approach to the EU’s DPP requirements, which are expected to be finalised in early 2026. It will launch with selected styles from Viking’s SS25 collection.
Rather than view DPP as a regulatory challenge, Viking believes this is an opportunity to enhance data quality across the value chain, explore new customer engagement avenues, and drive sustainability practices. The DPP will enable Viking to meet future transparency standards while also establishing a direct communication channel between the brand and customers.
‘Testing the use of DPPs in our footwear and apparel lines through unique QR code labels in GS1’s Digital Link format is changing the way we see data management and the possibilities to communicate with our customers,’ said Elin Carlsen, head of sustainability at Viking Outdoor Footwear. ‘DPP places new expectations on data handling in our value chain, but it also opens exciting new opportunities for our ‘repair and take care’ strategy. Kezzler and Trimco Group bring end-to-end solutions that align perfectly with our DPP objectives.’
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