The Lycra Company launches targeted shaping for denim

A targeted shaping solution for denim designed to enhance comfort and fit, Lycra FitSense will be produced at SFI’s facility in Los Angeles and the new Artistic Milliners Mexico facility.

Lycra FitSense is a patented yarn and garment processing technology for denim that provides targeted support and shaping in key areas while allowing unrestricted movement. This invisible shaping is designed to make every pair of jeans feel like a perfect fit regardless of the wearer’s shape or body type.

‘Our collaboration with SFI and AM Mexico allows us to leverage our combined expertise to deliver a product that meets the evolving needs of consumers who demand both style and comfort,’ said Geoffrey Hietpas, vice president apparel, Americas, at The Lycra Company. ‘By offering this technology for production in the western hemisphere, we are strengthening our commitment to regional manufacturing and supporting our brand partners’ supply chain strategies.’

The technology will be available to brands for use in their denim collections, with a focus on production within the Western Hemisphere. Product is expected to be commercially available for the SS26 season.