Skip to main content

Lingerie company Van de Velde partners with DeSL

Van de Velde, which owns luxury lingerie brands Primadonna, Marie Jo and Sarda, has selected DeSL’s Product Lifecycle Management and Total Quality Management solutions to drive its digital transformation journey.

The move will see Van de Velde transition away from disconnected, manual processes, and Excel-based systems into a unified digital platform built to support product development collaboration, efficiency, and quality.

‘Our product creation and quality processes were heavily reliant on manual actions, isolated data, and a dependence on key individuals,’ said Annelies Sierens, business process owner from Van de Velde. ‘We chose DeSL because their solutions addressed all core challenges, meeting our full list of requirements. DeSL’s intuitive, end-to-end platform modernises collaboration across teams and suppliers, accelerates development cycles, and provides the insights we need to make data-driven decisions at every stage.’

DeSL’s PLM solution will enable Van de Velde to centralise its product data, improve internal and external collaboration, enable agile workflows, support DPPs and react faster to changes in the market. In addition, DeSL’s Total Quality Management system will unify the company’s quality efforts for both in-house labs and third-party partners. The solution consolidates everything into one system including testing plans, inspection processes, and quality data, whether for raw materials or finished goods. It also facilitates non-conformance tracking, issue escalation, and flexible reporting to identify and reduce quality risk across production.

You may also be interested in..