A specially developed torso from Hohenstein’s 3D printing facility enables testing of different cups and sizes. The breast is replicated using suitable materials and in customisable shapes. During the test, the movement of the breast is simulated and analysed in all three movement directions (up/down, right/left, forwards/backwards).
The testing method classifies the support provided as either high, medium and low. Hohenstein also benchmarks the bra against other products on the market. Together, the classification and benchmarking data help with product development, quality management and marketing claim verification. The results can also be used for credible, point-of-sale marketing to end consumers.
‘Our garment engineers have been studying the market and improving fit for decades,’ said Simone Morlock, Hohenstein’s head of clothing technology. ‘Knowing the target group is one of the most important factors. For example, yoga and horse riding require very different levels of support.’
Hohenstein works with brands to optimise products for the requirements of the specific target group.
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