During the week-long initiative in April, almost 100 donated garments, including pieces from brands such as Whistles, Boss and Superdry, were professionally cleaned by Connoisseur Cleaners using GreenEarth’s silicone-based cleaning technology, then donated to North London Hospice’s Kentish Town charity shop. Proceeds from sales will help fund care for people with life-limiting illnesses.
Emily Cronin, retail development manager at North London Hospice, said: ‘Our hospice shops will receive quality items, cleaned using green techniques, for sale in our shops, with proceeds directly funding patient care. It is a brilliant initiative which will benefit the environment, our customers and, more importantly, our patients.’
Garry Knox, sustainability director at GreenEarth Cleaning, added: ‘This is the first GreenEarth Cleaning clothes drive in the UK. Looking ahead, we’d like to involve more GreenEarth affiliates in future Earth Day campaigns so even more charities – and even more garments – can benefit.’
Articles
Publications
Events
