Sustainability has evolved from a buzzword to a business necessity. Retailers want to reflect the public’s concern for environmental issues in the products they sell, but consumers are wary of ‘green washing’. How can you demonstrate that the materials you use and the products you sell live up to their sustainable credentials?
Sponsored by SGS, the webinar will explore the complex issues of verifying sustainability claims for product marketing. Your products may be organic, they may utilise upcycled materials to help the move towards the circular economy, they may be produced using more ecologically friendly processes, or they may be produced using recycled materials. But are you sure, and how can you check?
In the latest Fashion The Change webinar, experts from SGS will discuss some of the ways your product could be verified as sustainable. It will explore what the term ‘sustainable’ can mean in different contexts, addressing critical and sometimes overlooked issues such as circularity and upcycling, recycled material assessment, organic cotton verification, and labelling and marketing sustainable products.
Speaker: Steve McDonald, Global Footwear Technical Manager, SGS
How Can You Prove and Market Your Sustainable Products? (on24.com)