This session explores how brands can move beyond profit to create meaningful cultural, social and environmental impact. Drawing from decades of experience in brand strategy and research, Bob and Bethan will examine how purpose-driven businesses can influence behaviour, inspire communities and contribute to a better future.
Together they will discuss:
- How brands shape culture and public values
- The rise of purpose-led business models
- Why ethical leadership is becoming a competitive advantage
- The role of creativity in solving global challenges
- What future brand leaders need to understand now
Perfect for students and emerging creatives interested in branding, strategy, entrepreneurship or social impact, this session offers fresh perspectives on how creative industries can drive real change.
This is an interactive conversation, so bring your questions about brand purpose, future careers, and how you can use creativity as a force for impact
Speakers
Bob Sheard is Co-Founding Partner of FreshBritain, where he helps brands use creativity and purpose to drive cultural, social, and environmental impact. With extensive experience in brand strategy and innovation, Bob shares practical insights into building meaningful, future-focused brands that connect with people and make a difference.
Bethan Alexander is a fashion researcher and academic whose work focuses on branding, creativity, and the cultural impact of fashion. She explores how purpose-driven and innovative brands shape society and inspire change, offering students practical insights into the intersection of creativity, strategy, and social impact in the fashion industry.
https://www.linkedin.com/in/bob-sheard-3ab5b51/
Visitor information
Address: Location: EB_M01, London College of Fashion, 105 Carpenter’s Road, London, E20 2AR – how to find us. Watch this video on how to get to LCF from Stratford tube station on the stories highlights on Instagram. Stratford is widely connected, on both the Central and Elizabeth tube Lines as well as via overground train and bus services.
Accessibility information:
For full details on building access and facilities at London College of Fashion (Carpenter’s Road), please see our AccessAble guide: Access Guide.
If you have any specific access needs, feel free to contact LCF directly. Taxi drop off is available for those with access needs; please see LCF’s website for more information.