The ASBCI fashion industry conference ‘The Fit Factor – World class wisdom on fashion sizing and fit’ was held on Thursday 5th March at the Peterborough Marriott Hotel.
Media sponsor: just-style.com
‘The Fit Factor’ aimed to help fashion professionals transform the less than favourable consumer perception of fashion sizing and fit. The conference included a ‘Savile Row’ master class in the fundamental practice of taking accurate fit measurements for men and women. In addition experts from apparel fit consultancies, retail, manufacturing and technology delivered ‘best practice’ solutions to mass production versus made-to-order dilemmas, and niche product issues. Intelligence on innovative sizing and fit strategies and 3D technologies of the future also offered great insights into new ways to serve the customer better.
Speakers and presentations:
Rethinking, Redesigning, Reinventing Apparel Sizing and Fit Strategies by Ed Gribbin, President, Alvanon
Keeping Abreast of Regional Bra Sizing Differences by Julia Mercer, Technical Manager Lingerie, Marks & Spencer
Perfect Fit in an Imperfect World – A practical demonstration of how to measure and fit men and women by Philip Parker, Vice Chairman, Henry Poole & Co., Savile Row
The Challenges of Fit for Mass production – High street to higher end by Graeme Pratt, Technical Designer, BMB Clothing
How F+F use 3D Virtual Fits to Become More Efficient and Improve Lead Times by Alan Wragg, Technical Director, Tesco Stores
The Bigger Issue – Latest market intelligence on the plus size sector by Ian Mitchell, Business Unit Director, Kantar Worldpanel Fashion
Realising the Opportunities of the Plus Size Market by Helen Jack, Market & Customer Insight, J D Williams
The Value Approach by Jackie Lewis, UL Technical Services, C&A Buying
Fit for the Future by Fiona Graham, Head of Quality Assurance, Debenhams
Closing summary by Leonie Barrie, Managing Editor, just-style.com